If you are a home services business owner, then you must be aware of the challenges you have to face while finding new customers. This struggle can sometimes be frustrating and stressful. What if you could access a consistent stream of qualified leads who are eager to hire your services and help you grow a successful business? This is only possible when you get the genuine phone leads. Lead generation is really essential for the growth and success of small home services businesses, such as plumbing, roofing, landscaping, and HVAC companies.
Here is how you can get more phone leads for your home service business.
1. Optimize Your Google Business for Local Searches
Your business should be in the local searches in the area you’re providing services, which requires a proper setup of Google Business Profile (GBP). This profile is often the first approach for customers searching for local services. You should make sure that you have provided all the right information on your GBP, which may include contact information and service areas. On the other hand, you can include keywords, including your city name, for example, “emergency plumber in [Your City].” When you have an optimized profile on Google Business, you are most likely to get calls from customers.
2. Use Home Service Live Transfer Leads to Connect Instantly
As a business owner, you always want the highest chance of booking your services year-round, but you don’t get bookings all the time. You have to wait for customers to fill out a form, navigate your website, or hope they call back after seeing an ad. However, the innovative approach is to utilize Home Service Live Transfer Leads, a system created by some lead generation companies that sends qualified callers to your team in real time. These services screen and transfer calls, which means you are closer to speaking to people who are already interested and ready to book.
3. Engage with Social Media and Targeted Ads
Nowadays, everyone uses social media in their free time. That’s why you should leverage the benefits of having a strong presence on social media. Social platforms like Facebook and Instagram are ideal for showcasing your work and encouraging calls. Not only that, you can even reach potential customers by using targeted ads through these platforms. These are usually the paid ads, where you can mention with clear “Call Now” buttons to reach local audiences. These platforms allow you to target your audience based on demographics and interests related to home services, which helps you get the real phone calls.
4. Make Sure Someone Always Answers the Call
All your strategies to get the phone calls will be ruined if you don’t have a proper customer support or sales team to answer the calls. Many callers hang up if no one answers or they hit an automated menu. That’s why there should be real people to attend the call, so the customer feels comfortable talking about their issue and inquiring about your services. Besides this, when a real person attends the call, you show professionalism and respect, which builds trust and turns inquiries into jobs.